Khan Chacha

When Delhi's legendary Khan Chacha entrusted us with their brand evolution, we knew this wasn't just about updating a logo - this was about reimagining a cultural icon that's been perfecting rolls since 1972.
Our team crafted a comprehensive rebrand that rolls tradition with tomorrow.

A year-long creative journey that took us from the bustling lanes of Old Delhi to India's vibrant metros. Our team immersed themselves in extensive research, countless sketching sessions, city explorations, and intimate conversations with the family behind the legend.

The result?
A complete brand transformation touching every touchpoint: a contemporary identity system, bespoke illustrations capturing each city's unique soul, thoughtfully crafted packaging, inviting space designs, and menus that tell stories. While the heart stays true to its Delhi roots, we've given Khan Chacha wings to connect with food lovers across India.